This is about answering the big, ambiguous questions. When you need to understand a new market, explore a complex problem space, or define the core user needs that will drive long-term strategy, I provide the foundational insights to light the path forward.

• Research planning & stakeholder alignment

• Semi-structured interviews and thematic synthesis

• Survey design, instrument development, and quick reads to size patterns

• Quant + qual triangulation

• Clear readouts with actionable recommendations for a range of stakeholders

This is about measuring what works. I partner with cross-functional teams to test concepts, evaluate interventions, and measure causal impact. My work helps de-risk strategic initiatives and validate that we are solving the right problem in the right way.

• Experimental and quasi-experimental design

• Concept, prototype, and intervention evaluation

• Segmentation and driver analysis

• Causal inference to isolate the impact of specific features or programs

This is my unique strength. Going beyond basic analytics, I apply advanced statistical methods to understand the "why" behind behavior at scale. This allows me to model complex systems, measure causal relationships, and deliver a deeper level of insight to inform high-stakes decisions.

• Advanced modeling to identify what truly moves outcomes

• Longitudinal data analysis to understand change over time

• Co-design with end-users to ensure solutions are grounded in real-world context

• Developing research operations and quality frameworks for consistent, high-quality delivery at scale